The company is now Varipro, located at 5300 Patterson SE, Grand Rapids, MI 49512
GRAND RAPIDS, Mich. September 7, 2016 – Professional Benefits Services, Inc. changed its name to Varipro. The company launched its new name and logo at varipro.com.
Along with updated branding, the company moved its corporate headquarters to a new location in Grand Rapids at 5300 Patterson SE Ste 150, Grand Rapids, MI 49512. The new office space and corporate identity supports Varipro’s strategic growth plans. It also provides more space for increasing staff.
“The healthcare industry continues to change at a rapid pace,” said Karynn Sikkema, President of Varipro. “We pride ourselves on our history of being able to quickly adapt to the constantly changing marketplace. As we continue to grow and expand into new markets, we want our corporate name and identity to reflect those changes. Varipro reflects the variable nature of the professional services we provide. At the same time, we are committed to Michigan. We’re keeping our headquarters in Grand Rapids. Our company began in West Michigan, and we are committed to keeping it here for the long-term.”
About Varipro: Varipro works with insurance agents and employers as a third party administrator (TPA) of employee and retiree benefits. Working with Varipro is a smart option for agents and employers who want to control costs while receiving responsive customer service and a highly customized benefits plan. Founded in 1992, Varipro began as Professional Benefits Services. The company is headquartered in Grand Rapids, Michigan and maintains an office in Novi. Find out more at varipro.com.